ABOUT
“Maven is a movement that elevates the corporate flight attendant from the inside out. It blends hospitality and healing so every CFA can rise in strength, lead with authenticity, and feel supported by a true community.”
— Holly Schroeder | Founder
Holly Schroeder | Founder
After more than two decades in aviation and now entering her 22nd year as a Flight Attendant, Holly Schroeder understands both the beauty and the demands of this profession. But after years in the industry, Holly also recognized something that was missing.
Corporate flight attendants are incredibly capable, resilient professionals but the pace of the lifestyle can often leave little room to care for the person behind the service. Wellness, connection, and long-term sustainability in this career are rarely prioritized, even though they are essential to doing the job well.
After experiencing the pressures and personal challenges that can come with a long career in aviation, Holly felt called to create something different.
What began as her first retreat, Elevate, has grown into Maven, a space created specifically for corporate flight attendants to connect, grow, and support one another. Now entering its third year, Maven continues to evolve into a community built around professional excellence, honest conversations, and the kind of support that helps people thrive—not just in their careers, but in their lives.
For Holly, Maven is not just an event. It’s a reminder that behind the polished service and high standards of this profession are remarkable individuals who deserve the same level of care and attention they give to everyone else.
Holly Schroeder is a distinguished Lead Corporate Flight Attendant known for her commitment to excellence and refined hospitality. A graduate of the Gastronomicom French Culinary and Pastry program, Holly brings a unique blend of culinary artistry and service to her role, ensuring an exceptional experience for her clients.
Recognized as one of NBAA's Top 40 Under 40 for 2024, Holly exemplifies leadership and innovation in her field. She prioritizes safety through comprehensive training and consistently upholds the highest standards for in-flight service. Holly's dedication to her craft and her passion for delivering unparalleled experiences make her a true trailblazer in the corporate aviation community.